JACKI LAI

Heritage in Every Bite: Three Generations Craftsmanship Made in Hong Kong

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During my time as the in-house videographer and editor at LUBUDS, I was responsible for producing a feature video spotlighting the founder of "Sonapproved" — a local brand collaborating with the group to launch a series of Chinese New Year food products.

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In this project, I worked closely with the editorial and marketing team to develop the video’s content and narrative direction. My role encompassed full-cycle video production, including on-site filming and post-production editing. The final video was crafted to highlight the brand story, showcase the product’s heritage, and support the campaign’s promotional goals across digital platforms including YouTube and Facebook.